Strategic Business Partnerships
Where Strategy Meets Scalable Opportunity.
Sustainable growth is never accidental
— it is built through intentional
partnerships and disciplined execution.
Lauden McFarlane , Head, Business Development & Partnerships
Overview
Lauden Wangra McFarlane is a seasoned Business Development and Partnerships Executive with over 15 years of experience driving organizational growth, building strategic alliances, and expanding market reach. With a strong commercial foundation and a results-oriented mindset, she has consistently delivered measurable business outcomes across competitive markets. In her current role as Group Head, Lauden leads the organization’s growth agenda, strengthens high-level strategic partnerships, and drives sustainable market expansion initiatives.
Professional
Expertise
Lauden’s expertise spans:
- Strategic Business Development
- Corporate Partnerships & Alliance Structuring
- Market Expansion & Growth Strategy
- Commercial Negotiation & Deal Structuring
- Relationship Management & Stakeholder Engagement
- Revenue Growth & Performance Optimization
Career Highlights &
Global Impact
Key highlights include:
- Successfully led high-value partnerships with major retail brands, including Checkers and SPAR
- Structured and executed impactful commercial collaborations delivering measurable business growth
- Expanded market reach through strategic alliance development
- Built and maintained long-term partnerships with key industry stakeholders Her track record reflects consistent execution excellence and the ability to translate strategy into tangible business results.
Leadership & Vision
As Group Head, Lauden drives the organization’s growth strategy with clarity, discipline, and foresight. She is recognized for her ability to balance commercial intelligence with strategic relationship-building — ensuring partnerships are not only profitable, but sustainable. Her leadership philosophy centers on long-term value creation, market positioning, and collaborative growth, positioning the organization for continued expansion and competitive advantage.
The Selomi Caster Team
Diverse, Efficient, Professional
The Selomi Caster team is a diverse group of highly skilled professionals, united by efficiency, discipline, and a commitment to excellence.
President
Jessy Samuel Ejah
Managing Director/CEO
Selomi Caster
Group Head Corporate Affairs/PR
Ndagije Sheila
Corporate Head - Business Development & Partnership
Lauden Wangra McFarlane
Strategic Consultant
James Igwegbe
Head Corporate Marketing & Advertising
Oregopotse Sebati
Executive Assistant - Admin
Naledi Mahlatsi
Corporate Head Entertainment & Collaborations
Malicke Mahlatsi
Head Corporate Marketing & Advertising
Oregopotse Sebati
Join Our Mailing List
To Receive our news and updates in your inbox directly.
